Bradford’s Indoor Markets use tactical research findings to encourage shoppers to visit the Markets

Apr 26, 2011

Recent figures released by the British Retail Consortium show the worst falls in sales since records began, with clear signs that shoppers in the UK are tightening their belts and keeping a close eye on what they spend on the High Street.

Recent research carried out by Enventure on behalf of Bradford & District’s Markets aimed to understand how the markets can thrive in such challenging times.  As well as looking at the need to promote the breadth and value of the goods sold in the markets in the heart of the city to a broader and bigger audience, we also gave various practical suggestions to encourage shoppers to visit the markets such as offering free parking.

So we were very pleased (and a little bit excited!) to see that yes, from the 1st of April to the 30th of June, market shoppers can take advantage of 2 hours of free parking after 2pm Monday to Saturday at the Oastler Shopping Centre.  For more details, click here.

If you are in the area, why not go and see what the markets have to offer?