Enventure Research has been commissioned by Manchester City Council to undertake a survey of visitors to Heaton Park to better understand customer experience.
Heaton Park is a jewel in Manchester’s crown and one of the most impressive green spaces in the UK, with 2 to 3 million visits each year. The Park and Hall are a major historic and cultural asset and a key anchor for regeneration of North Manchester.
The survey aims to explore visitors experiences, particularly around some of the businesses and attractions that operate from within the park, such as a land-train, boating lake, two cafes, a garden centre and animal centre, in addition to overall levels of satisfaction and frequency of visiting.
Enventure Research will be deploying a large team of fieldwork interviewers to administer the survey to 600 visitors, using Computer Aided Personal Interviewing (CAPI) in the form of a handheld tablet. Following the fieldwork, Enventure will provide Manchester City Council with a detailed report of the findings, providing clear recommendations based on the survey results.