Further Recycling Engagement in Western Riverside

Aug 22, 2014

Western Riverside Waste Authority (WRWA) has commissioned Enventure Research to undertake a second recycling doorstepping campaign on behalf of its constituent authorities, Lambeth, Wandsworth, Hammersmith & Fulham and Kensington & Chelsea.  The aim of the campaign is to engage with residents in target areas in each of the four areas, with the intention of improving the quality of recyclable materials being placed out for collection by residents and increasing the amount of waste that is reused and recycled.

Enventure Research’s trained team of Recycling Promoters will approach 50,000 properties from lists provided by WRWA, aiming to engage with at least 15,000 residents over a five-week period.  Using a Computer Aided Personal Interviewing (CAPI) device, the team will administer a short questionnaire with residents, distribute leaflets to all households and answering any queries from householders, ultimately aiming to motivate residents to recycle as much as possible.  The fieldwork is due to commence in November 2014.

Enventure Research has previous delivered a similar successful campaign for WRWA in 2013, as well as a recent user satisfaction survey at one of its Household Waste and Recycling Centres, and looks forward to working with the organisation again.