Enventure will be working with Leicester City Council to gain valuable insight from Leicester residents about the NHS Health Check programme in order to design new communications material.
This work will be delivered in phases over a four month period, focusing on gathering qualitative data through focus groups and workshops to explore awareness and experiences of NHS Health Checks, barriers towards attending them and what communication messages would encourage more Leicester residents to take up the offer. A total of six focus groups will take place in the first phase, ensuring that target audience is represented by engaging with separate male and female groups with different ages and ethnicities.
Once Leicester City Council are provided with the findings from the focus groups, a feedback workshop will also be delivered in order to help shape Leicester City Council’s new design of communications materials. Further focus groups will test and evaluate these designs, using original participants from the first phase of focus groups.