Evaluating the Christmas Campaign in Manchester

Dec 1, 2014

Manchester City Council, in conjunction with Marketing Manchester, has awarded a contract to Enventure Research to undertake an evaluation of the Christmas campaign in Manchester.  The research will seek to understand how the Christmas campaign influences people to choose to visit Manchester during the run-up to Christmas, the impact of various events taking place in the city centre, visitor satisfaction in the run-up to Christmas and the subsequent economic impact of the Christmas campaign, and the boost it provides to the local economy.
The research will build on work commissioned for Christmas in previous years and will take the form of on-street surveying of at least 800 visitors at key city centre locations.  The fieldwork will take place over a three-week period in December 2014.  Upon fieldwork completion, Enventure Research will produce a full report on the data which includes comparisons with previous years.