Enventure Research has been commissioned once again to deliver research on behalf of the Royal Town Planning Institute (RTPI).
Enventure has previously worked with the RTPI to conduct a membership survey, but this new project focus on RTPI members who have allowed their membership to lapse and those working in the town planning sector who are not members of the organisation. The research aims to explore reasons for allowing RTPI membership to lapse and reasons for not becoming a member in order to improve retention rates, increase the size of the organisations membership and improve the services provided to members.
The research will take the form of an online survey of lapsed RTPI members and those working in town planning who are not members of the RTPI. Following this, further qualitative research is planned to investigate the survey results in greater depth.