Manchester City Council has appointed Enventure Research to undertake a telephone survey of 1,050 Manchester residents which will explore the impact of a recent newsletter published by the Council.
The research will examine respondents’ recollection of receiving a newsletter from the Council, recall of specific newsletter articles, perceptions of how informative the newsletter was felt to be, and intentions to take further actions based on the information contained within the newsletter.
A total of 150 residents will be interviewed in each of the Council’s seven wards. Quotas will be set based on age and employment status.
Telephone interviewing will commence in March 2015. Upon completion and quality review, Enventure Research will provide Manchester City Council with the raw survey data.