Cumbria Tourism Visitor Survey 2018

May 3, 2018

Over the summer, Enventure Research will be working with Cumbria Tourism to deliver their visitor survey.


Tourism is vital to the local economy in Cumbria, with Cumbria Tourism taking the lead in delivering information on the visitor market. The survey has been conducted countywide every three years since 2006 and is being carried out this year in partnership with Cumbria’s Local Enterprise Partnership, the Lake District National Park Authority, Allerdale Borough Council, Carlisle City Council, Copeland Borough Council, Eden District Council and South Lakeland District Council.


Enventure Research will work with Cumbria Tourism to design a suitable questionnaire to ascertain information about visitors such as where they have come from, who they are visiting with, whether they have visited before and other questions based on their spending habits during their visit.


Fieldwork will take place between June and September this year, where Enventure’s team of experienced interviewers will carry out 1,400 interviews with a representative sample of visitors to the area.


Upon completion of the fieldwork Enventure Research will carry out detailed analysis of the data and provide Cumbria Tourism with a comprehensive written report, including direct comparisons to the results of previous surveys. The findings will be used as updated information to inform policy development and provide guidance for future tourism development and marketing in Cumbria.