Cheshire West & Chester focuses on reducing residents’ waste

Feb 14, 2011

Cheshire West & Chester Council has an excellent recycling rate – around 48% last year, but recognises that recycling is not the top option when it comes to the waste hierarchy.  The authority decided to increase the focus on waste reduction, and has developed the 100 Day Reduction Waste Reduction Challenge, aimed to encourage residents to reduce their waste by just 1kg a month.


We are delighted to announce that the authority has commissioned Enventure to deliver the launch and roadshows to support this important campaign.


The launch will be held at the end of January in Chester City Centre with various demonstrations, all with a focus of reducing waste.  Celebrity chef, Dave Mooney, will be delivering three of the demonstrations and showing local residents how to make meals go further.


A series of 30 roadshows will be held during March at various locations across the district at locations such as libraries, farmers markets, community and leisure centres, supermarkets, town centres, garden centres, and even the Chester Cheese Rolling annual event.


Commenting on the win, Mark Robinson, Managing Director, said “We are extremely pleased to be working with Cheshire West & Chester Council again, particularly on this exciting project.  Local authorities are starting to move towards waste reduction as this is higher up the waste hierarchy and this campaign and challenge will be a great way to get residents thinking about their waste and how it can be reduced, rather than simply recycling it”.