Cheltenham Christmas Survey 2018

Dec 5, 2018

Enventure Research is delighted to have been commissioned to carry out research on behalf of Cheltenham BID at this year’s Christmas Market.


Enventure’s team of trained interviewers will be conducting 250 face-to-face interviews at a number of sampling locations near to Cheltenham’s Christmas Market. The questionnaire will be designed in partnership between Enventure Research and Cheltenham BID with an aim of gauging visitors’ perceptions of and satisfaction with Cheltenham at Christmas, awareness of Christmas events, recall of marketing and advertising, and identifying visitors’ favourite aspects of their visit as well as any areas for improvement.


A full report will be written for Cheltenham BID detailing the findings of the research, in order to inform the development of future Christmas Markets and other festive events in the borough.