Enventure Research is pleased to have been commissioned by Bolton Council to undertake a series of face-to-face visitor surveys at two of the town’s popular shopping areas. Trained market researchers will survey visitors at The Market Place and Crompton Place during December and January to explore their perceptions both during and after the Christmas period.
At least 2,000 visitors will be interviewed as they exit the shopping centres. A short questionnaire has been designed to elicit useful information about travel methods, frequency of visiting, party compositions, approximate spend and suggestions for improvements to The Market Place and Crompton Place.
The findings will help the Council to assess visitor perceptions of the two shopping centres and will be used to help plan future improvements.