As well as working with Leeds City Council to gain a better understanding of the people who visit museums and galleries in Leeds, Enventure Research is also working with Leeds to improve the museum service and make it more appealing and welcoming to new audiences by conducting primary research with non users. This research, which is taking the form of a telephone survey, will help inform site development, exhibition, event and education programmes. It will also inform marketing planning decisions and help tailor promotion to target audience groups.
