At the MemberWise Membership Excellence conference (MX2024), Enventure Research had the pleasure of engaging with delegates from a wide range of membership organisations. We met many new faces, reconnected with existing clients, and had some fascinating conversations about the challenges and opportunities in understanding and engaging members.
As part of our presence at the event, we asked attendees one simple question: “What one question would you most like to ask your members?”
The responses we received highlight the diverse challenges and priorities faced by membership organisations today. From improving engagement to understanding members’ needs and pain points, the variety of answers underlined the importance of staying attuned to members’ expectations. Here are just some of the questions delegates shared:
- What could we do to better improve your membership experience?
- What do you value most from your membership?
- How do you want us to communicate our offers to you?
- What is your biggest pain point with our new member area?
- How can we best articulate that we are more than just an association organising an annual conference?
Beyond these engaging discussions, there was significant interest in the membership research and consultation services we offer. Delegates were particularly keen to explore how Enventure Research can help with:
- Designing and delivering member surveys with positive response rates to generate actionable insights
- Engaging with lapsed and non-members to understand barriers to involvement
- Conducting in-depth qualitative research with members to delve deeper into specific issues
Our expertise in these areas resonated with many delegates, who are striving to better understand their members and generate meaningful insights to inform their strategies.
Thank you to everyone who visited us at MX2024. Whether you’re an existing client or a new connection, we look forward to continuing these exciting conversations and helping you unlock the full potential of your membership community.
If you’re ready to gain deeper insight into what your members are thinking, get in touch with us today!
Click here to find out more about our research with professional membership organisations.